Introduction to Ajio

Introduction to Ajio

Ajio is a fashion platform for online retailers to sell their products. Ajio works on a B2B2C model. i.e.

  • The end consumer sees inventory on Ajio Marketplace

  • The end consumer places an order

  • For every packed order, Ajio first purchases the inventory from the seller via a B2B Purchase Order and then sells to the end consumer via a B2C invoice.

How does Ajio’s B2B2C model work?

  • When a customer places an order on Ajio, they pay the complete order amount to Ajio. For example, INR 1000.

  • Ajio then deducts its profit from the customer's payment and forwards the order to you. Ajio will also issue a Purchase Order for the order and pay you the wholesale price, for example, Ajio deducts INR 300 from the order amount and issues a PO for INR 700 to you.

  • You receive the PO and issue a B2B invoice to Ajio against the issued PO.

    Note: This invoice is issued from you to Ajio (Reliance Retail).

  • You ship out the order placed on Ajio directly to the customer. A B2C invoice and a shipping label are sent along with the order.

    Note: This invoice is issued from Ajio (Reliance Retail) to the customer.

Note: As this is a B2B transaction, Eshopbox will generate an E-invoice on your behalf if you fall into the E-invoicing eligibility criteria. Make sure you have enabled E-invoicing on your Eshopbox workspace for the same. Learn here how to enable E-invoicing on your workspace.

In order to start selling on Ajio, you need to configure Ajio on your Eshopbox workspace. Learn here how to configure Ajio on your workspace.